NO TROUBLE WITH THE CURVE - LOVE ANYBODY BY LOEY LANE
* Start at 30 seconds
In a comprehensive campaign for the launch of the body positive skin care brand LOVE ANYBODY by LOEY LANE, this music video served a multitude of needs for the brand, and set a precedent for ‘best in class’ launch for the prolific CPG studio. Including the original song commissioned for this project, we coordinated and executed over 150 digital assets in conjunction with a PR launch as this product made it’s debut in Target Stores nationwide. Directed by Kat Hennessey with Co-direction by talkboytv.
HAIR GROWTH ALPHABET - GROW GIRL HAIR CARE
In this commercial, conceived by Jenner Deal, directed by Kat Hennessey & Jenner Deal, dancers showcase this clean hair care line’s core ethics, inspiring consumers to understand their beauty products and why Grow Girl fills that special niche. we creative directed this project in conjunction with Video Diary stories for Elle Magazine.
Diamond Countour One Minute Daily facial tutorial
In a series created for the QVC launch of the new Diamond Contour line for Kaplan MD, Kat directed this tutorial used both on QVC and on the brand’s launch page and digital channels.
